Hello, I'm Sarah

As a seasoned UX professional, I bring empathy, creativity, and a keen focus on user needs to my work. I am passionate about collaborating on products that positively impact people's lives. My journey into UX research began in the gaming industry. After completing grad school, I worked as a producer for Pogo.com, EA's casual games site. In 2011, I transitioned to Sifteo Cubes, an alternative gaming platform.

My background in teaching, coupled with my gaming industry experience, led me to develop a low-cost playtest service while working as a game designer at Sifteo, which sparked my interest in UX research. Since then, I have dedicated myself to UX research, contributing insights to the design of casual web games, mobile games, children's interactive products, healthcare applications, fintech solutions, design systems, and internal developer tools at places like Coinbase, Glu Mobile, EA, and US Bank.

I find joy in conducting research, facilitating design workshops, establishing UX programs, and making research accessible to all who seek to innovate and create.

🗺️ Bay Area
💛 Outdoors, mountain biking, snowboarding, capoeira, dancing, upcycled fashion
🧠 INFJ-T (aka the Advocate)
📦 Deliverer of full stack research insights